In addition to documenting his experiences with pickup artists like Mystery, Steve P, Rasputin (Hypnotica), Ross Jeffries, and numerous others, it also describes his interactions with celebrities including Britney Spears, Tom Cruise, and Courtney Love. In 2005, he published The Game: Penetrating the Secret Society of Pickup Artists ( Regan Books, 2005), a book about his transformation into "Style", a pickup artist under the tutelage of Mystery. He has also appeared in Beck's music video Sexx Laws which also featured Jack Black, in Thirty Seconds to Mars' video Up in the Air, and he made a brief appearance as a cancer patient in episode 4, season six of Curb Your Enthusiasm.Īfter leaving The New York Times to ghostwrite Jenna Jameson's memoirs, Strauss joined a sub-culture of pick-up artists known as the seduction community, creating the persona of "Style" in 2001 and pseudonym of "Chris Powles", eventually publishing an article in The New York Times about his experiences in 2004. Strauss also contributed to Esquire, Maxim, Spin, Entertainment Weekly, Details, and The Source in addition to writing liner notes for albums by Nirvana and others. He won the ASCAP Deems Taylor Award for his coverage of Kurt Cobain's suicide for Rolling Stone and his profile of Eric Clapton in The New York Times Arts & Leisure section.
He was then invited by Jann Wenner to become a contributing editor at Rolling Stone where he wrote cover stories on Kurt Cobain, Madonna, Tom Cruise, Orlando Bloom, the Wu-Tang Clan, Gwen Stefani, Stephen Colbert, and Marilyn Manson.
Strauss was invited by Jon Pareles to become a music critic at The New York Times where he wrote the Pop Life column and front-page stories on Wal-Mart's CD-editing policies, music censorship, radio payola, and the lost wax figures of country music stars.
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